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Journal Subject
Mathematics
Journal Title
MODELLING COOPERATIVE ADVERTISING, PRICING AND PRODUCT QUALITY IN A MANUFACTURER-RETAILER SUPPLY CHAIN USING GAME THEORY
Corresponding Author
Peter E. Ezimadu and Nicholas O. Ogini
Co-Author
Peter E. Ezimadu and Nicholas O. Ogini
Journal Abstract
This work deals with cooperative advertising in a manufacturerÂretailer supply channel.
Download Price
$70
Total Pages
15 Pages
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